Strategies for the Launch Decade

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Strategies for the Launch Decade

Category:Crisis,Launch Decade,Opportunity,Strategy

Several months ago, I wrote a blog post celebrating the beginning of a new decade – I called it the Launch Decade. This was just as the current COVID-19 pandemic was beginning to surface in Wuhan, China. As an optimist, I view global crises like this one as a launchpad to drive significant positive change.

But that certainly won’t happen on its own. We need to adopt approaches that will help us to navigate through these trying times and target the significant opportunities that lie ahead. For a long time, I’ve been a proponent of three approaches that become even more compelling in times of great change – zoom out/zoom in strategies, shaping strategies and leveraged growth.

Zoom out/zoom in strategies

This is an approach to strategy that has been pursued by some of the most successful tech companies in Silicon Valley, as I have written about here. This strategy focuses on two time horizons.

The Zoom Out time horizon is 10-20 years and the two questions on this horizon are: What will relevant markets or industries look like 10-20 years from now? What are the implications for the kind of business or company we will need to become in order to thrive in this market or industry?

The Zoom In time horizon is very different – it’s 6-12 months. On this time horizon the key questions are: What are the 2-3 initiatives (no more) that we could pursue in the next 6-12 months that would have the greatest ability to accelerate our movement towards the longer-term opportunity we have identified? Do we have a critical mass of resources committed in the next 6-12 months to these 2-3 initiatives? How would we measure success – what are the metrics that matter?

This approach to strategy becomes even more compelling in times of great pressure like today, where there is a strong urge to shrink our time horizons and just sense and respond as quickly as we can to whatever is going on. While understandable, a reactive approach risks spreading ourselves too thin as we try to sense and respond to everything.

The zoom out/zoom in approach to strategy helps us to focus on a very big, long-term opportunity so that we can prioritize our near-term actions for the greatest long-term impact and avoid the risk that we incrementalize our way into oblivion. At the same time, this approach to strategy also emphasizes the need for aggressive short-term action and the opportunity to learn from that action. At a time when all our institutions are going to be coping with the challenge of limited resources, this approach can help to focus those scarce resources to move quickly and target significant emerging opportunities.

Shaping strategies

Crises like the one we are in can be catalysts for significant restructuring of markets and industries. Those who move forward assuming their market or industry will continue in its current form are likely to be in for a big surprise.

In this environment, there’s a significant opportunity to pursue shaping strategies, which I’ve written about in more depth here. Rather than passively trying to anticipate what the future might look like, shaping strategies seek to restructure markets and industries in ways that put the shaper in a privileged position.

Without going into too much detail here, shaping strategies consist of three components. First, they begin with a long-term shaping vision of what the industry or market could look like 10-20 years from now (note the intersection with zoom out/zoom in strategies) and they frame this vision in a way that highlights significant opportunities for a large number of other participants, and not just for the shaper. The goal here is to motivate many third parties to come together and invest to support the shaping strategy.

Second, shaping strategies deploy a shaping platform with the explicit goal of improving the economics of participation for these third parties. These platforms are designed to reduce the investment required to participate and to accelerate the ability to earn returns on investments made.

Third, shaping strategies involve a set of initiatives designed to overcome the potential skepticism of third parties by demonstrating the commitment of the shaper to the strategy and the ability of the shaper to successfully pursue the strategy. This could involve making a bold move on its own or potentially announcing partnerships with large players that would give the shaper access to key resources.

Shaping strategies are especially powerful in times of crises. Crises tend to challenge our current approaches to markets or industries and make participants more open to new approaches than they might be when the market or industry is doing well. By emphasizing the need to mobilize investment from a large number of third parties, shaping strategies also help the shaper to significantly increase impact, even when faced with the challenge of limited resources in the short-term.

Not all companies will choose to be shapers, but the choice is to shape or be shaped. If we choose not to be shapers, then we need to recognize that, in times of rapid change, other companies will emerge as shapers of our relevant markets or industries. We need to anticipate who those companies might be and find ways to participate effectively in the markets or industries they will restructure.

Leveraged growth

When companies address the need for growth, they tend to focus on two options – make or buy. We can grow either through internal investment and organic growth or by going out and making a major acquisition. In either case, growth requires significant resources – something that can be especially challenging as we come out of an economic downturn.

But the good news is that there’s a third option that is rarely considered, much less actively pursued. It’s what I call leveraged growth, an approach that I’ve written about here. This approach involves connecting with and mobilizing a growing number of third parties who can deliver value to your customers and capturing some of that value for ourselves. This approach to growth has been pioneered by companies in Asia and there’s a lot that Western companies can learn from their experience.

Think about the implications of this approach as we emerge from the current crisis. Companies that can show significant growth without a major commitment of resources are likely to be richly rewarded.

Beyond companies

So far, I’ve been framing these approaches in the context of companies. I hasten to suggest that these approaches are not just relevant for companies. They apply to all our institutions that are wrestling with the challenges of the current crisis – governments, schools, community organizations, NGO’s, etc.

But, there’s more. They also apply to us as individuals. Now, more than ever, we need to zoom out and zoom in to bring more focus into our lives so that we can achieve more impact that’s really meaningful to us. We need to find more creative ways to shape our context so that we can achieve even more impact. And our personal success will hinge on our ability to mobilize others who can provide value to those who matter to us, so that we’re not trying to do it all ourselves.

Bottom line

Crises can be launchpads for significant positive change. But that change will not happen on its own. It’s up to us to overcome our fear and to take action. And we’ll have a lot more impact if we come together with others, inspired by shared opportunities. If we do this right, we have an opportunity to unleash the exponential potential that resides within all of us and that is hungering to be drawn out.


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Exponential Potential

Category:Collaboration,Learning,Opportunity,Potential

We’ve all been encouraged

“Achieve your full potential”

While offered with the best of intentions,

That limits our potential.

If we achieve our full potential

Is that all there is?

There’s so much more.

What if our potential

Is exponential?

What if we find that achieving

More of our potential

Unlocks even more of our potential?

What if we find that,

By connecting with others,

We create even more potential,

For all of us

Individually and collectively?

If we unleash this potential

It will soon go exponential

Without any end in sight.

But it will only remain potential

Unless we commit to act

Together

To explore

The frontiers around us.

The sky is not the limit

And maybe the universe isn’t either.

The more we embrace our exponential potential,

The more motivated we will be

To act together

To pursue it

Regardless of the risk.

We all have a hunger

Deep inside us

To achieve more.

We need to feed

That hunger

And watch in awe

As we grow

Beyond any limits

We might have imagined.


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Small Smart Moves

Category:Collaboration,Opportunity,Small moves

Our world is overwhelming.

Competition intensifies

Complexity escalates

Change accelerates

Viruses spread

Pressure grows.

Such a world

Pulls us to passivity

As we feel the fear.

Small moves appear futile

And big moves are overwhelming.

But, what if the small moves

Were smartly made?

What if we pulled

Out of the pressures of the moment

And looked ahead

To see really big emerging opportunities?

What if we looked around

And found others

Who could be motivated

To join us?

What if we found some small moves

That could yield rapid impact

And help us to learn faster?

Those small moves,

Smartly made,

Could set very big things in motion,

Helping us

To address exponentially expanding opportunity.

It’s time to move.


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Connections and Context

Category:Connections,Context,Creation Spaces,Flow,Learning,Narratives,Trust

As we sit in physical isolation, what better time to reflect on what helps to nurture deep connections with others? This is a natural sequel to my earlier blog post on viral flows.

Building deep trust-based relationships

As you probably know, I’ve long been a champion of flows that will help all of us to learn faster and to achieve more of our potential. The richest flows are those that occur among people as they interact with each other and build deeper relationships.

This is because the most valuable knowledge is tacit knowledge – new knowledge that we have acquired as we act in our specific contexts and that we have a hard time articulating for ourselves, much less for anyone else. As my colleague, John Seely Brown, likes to say, tacit knowledge is very “sticky” – it doesn’t flow easily because it’s challenging to share. The most effective way of accessing tacit knowledge is by forming deep, trust-based relationships that allow us to work closely together and watch each other in action.

Context matters

So, what’s required to build these deep, trust-based relationships? Well, of course, many things, but let me start by focusing on context. People trust each other only if they believe that the other person really understands who they are. And understanding who someone is involves the ability to read their context. None of us live in complete isolation, even in these trying times. We have a rich social and economic context that shapes our emotions, beliefs and actions.

Who are the people who matter to us and why? What are the economic pressures and opportunities that can motivate us to act? What is it in our environment that inspires us or, alternatively, fills us with fear? What are we trying to improve in our environment and why? Alternatively, what obstacles or barriers are we confronting in our environment that are limiting our ability to have the impact that matters to us?

The more we can show that we understand the context of the people we’re connecting with, and what they’re trying to achieve in that context, the more likely those people will be to trust us. And here’s the catch – contexts are fractal. Each context resides within a broader context.

For example, someone’s immediate context may be their nuclear family, their home and their job. But that context is shaped by a broader context of their extended family, their neighborhood and the department they work in. And that context in turn is shaped by a broader network of relationships, the town or city that the neighborhood is located in and the institution that the department resides in. I could go on, but you get the point.

We need to make an effort to understand those broader contexts for all the people we’re connecting with so that we have a rich understanding of the many factors that may be shaping their emotions, beliefs and actions.

And it becomes even more challenging. No context is static. In a rapidly changing world, the contexts we live in are rapidly evolving. We need to try to understand the dynamics that are shaping the context of others. The most powerful way to build trust is to anticipate how someone’s context is evolving and how their needs and aspirations might evolve as a result.

Create shared context

Building deep relationships is not just about reading context. It’s also about creating new context. How do we do that?

There are many ways, but one powerful approach is to frame an inspiring opportunity and powerful questions that need to be answered in order to address the opportunity. If we can frame an opportunity that can motivate us to come together and collaborate on shared goals, we’re much more likely to trust each other than if we see ourselves as operating in separate contexts with independent goals.

This leads me into my work on opportunity-based narratives. As I’ve written before, I make an important distinction between stories and narratives, even though most people use these terms as synonyms.

For me, a story is self-contained – it has a beginning, a middle and an end. Stories are about the story teller or some other people, they’re not about you, the people in the audience. In contrast, for me, a narrative is open-ended – it focuses on an opportunity or threat out in the future. It isn’t yet clear whether the opportunity or threat will be successfully addressed. The resolution of the narrative ultimately depends on you, in the audience – your choices and actions will determine how the narrative resolves. Narratives thus represent a powerful call to action.

For reasons I’ve discussed elsewhere, I believe opportunity-based narratives are particularly powerful in a time of mounting pressure when more and more of us are experiencing the emotion of fear. They can help us to overcome that fear because we’re coming together to achieve something that is exciting and inspiring.

Opportunity-based narratives can provide a context for framing powerful questions. What are the questions that need to be answered before the opportunity can be realized? Once again, these questions are a call to action, but they’re much more.

They provide an opportunity to express vulnerability – to openly acknowledge that we don’t yet have the answers we need and that we need help. Willingness to express vulnerability builds trust and that builds much deeper relationships. These questions also provide a very tangible context for our relationships with others – we’re coming together with the goal of answering challenging questions that can provide the key to unlocking big opportunities.

Deepening and scaling connections

Here’s a challenge. Really deep relationships don’t scale. This is why I’ve become a champion of creation spaces which I’ve explored in greater depth here. The basic building block of creation spaces is a small group of 5-15 people who come together very frequently (often several times each week) and who are committed to acting in effort to achieve a shared outcome. Their interactions focus on framing the actions that can have the greatest impact and reflecting on the impact that has already been achieved in a continuing effort to accelerate impact. By coming together in this way, the participants in each small group develop deep trust-based relationships with each other.

But how do these connections scale? These small groups come together into networks that provide a way for participants to connect more broadly in their quest to scale impact. They are connecting because they are inspired by the same long-term opportunity and driven to answer the questions that stand in the way of achieving the opportunity. These networks provide a context for collaboration in the quest to address a shared opportunity.

Bottom line

Context matters for cultivating connections. But don’t just take context as a given that needs to be seen and understood. That’s just the beginning. The most powerful way to cultivate connections at scale is to shape a new shared context that can bring more and more people together and encourage them to build deeper relationships with each other. Shaping shared context can help all participants to learn at an accelerating rate and recognize that they can accomplish a lot more together than they could ever achieve on their own.


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Bore Down Into Boredom

Category:Collaboration,Emotions,Opportunity

In a time of crisis,

Why are so many

Complaining of boredom?

If you’re bored,

Look within,

Look ahead,

And look around.

Explore inside

To discover the potential

That is waiting to be drawn out.

Then reflect on the emotions

That are holding you back.

Look ahead to imagine

The impact that you might achieve

As you cultivate your potential.

What’s the big opportunity

That could inspire you

To move forward

And overcome the emotions

That are holding you back?

What are the first steps

You could take today

To move forward

In your quest?

Look around to find others

Who might be inspired

By that same opportunity for impact.

Reach out to them

And begin a conversation

To explore together.

As you embark on this journey

Notice the boredom receding

And the awesome blossom

Of a new life

Beginning to take shape.


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Viral Flows

Category:Crisis,Emotions,Flow,Institutional Innovation,Learning,Narratives,Strategy

For over a decade, I’ve been writing about the Big Shift. There are many dimensions to this shift, but our current crisis highlights the role of flows. In this post, I want to explore the paradox of flows – flows can be both a source of exponential growth and a source of severe regression. We need to understand both dimensions of flows if we want to flourish.

What are flows?

Flows take many different forms. My focus has been on the flows of knowledge that feed learning by helping to create new knowledge at an accelerating pace. At their foundation, these flows involve connections across people, including serendipitous connections that weren’t anticipated. Urbanization around the world has been accelerating for decades precisely because we have an intuitive sense that we will learn faster in densely populated areas than we ever could, even with all our digital infrastructures and connectivity, in small towns or rural areas.

The flows of people, and the knowledge we all possess, including tacit knowledge, are augmented by other kinds of flows – data, goods and money. These flows have expanded globally for decades and are supporting the flows of knowledge that help us to accelerate learning. They have been a key driver of increasing global prosperity and the rapid reduction in poverty in more and more countries.

There’s a growing realization that, the more of us who participate in these flows, the faster we will all learn. The more inclusive the flows become, the more we will all prosper, as the learning goes exponential.

Systems that thrive are ones that increase the flows over time – here I have been very much influenced by the work of Adrian Bejan and his Constructal Law:  there is a universal tendency toward design in nature, in the physics of everything, to evolve configurations so that they flow more easily, to create greater access to the currents they move.

The dark side of flows

But not all flows accelerate learning. Some flows become significant barriers to learning. What do I mean?

Let me start with something that has increasingly occupied my attention. Emotions tend to spread virally. If many people are feeling a certain way, other people around them become susceptible to the same feelings.

As I’ve written elsewhere, I am struck by the spread of fear as the dominant emotion globally – and that was before the current crisis! Fear can be contagious – if everyone around me is afraid, I am more likely to become afraid as well.

Emotions tend to cascade on their own, but they spread even more rapidly when amplified by news media that tend to focus on the latest disaster or crisis. When was the last time you heard a good news story (and I’m talking about even before the current crisis)? And, let’s not even mention the spread of fake news designed to amplify fear.

Emotions differ in terms of their impact on learning, but fear is one that has great potential to inhibit learning. If I’m afraid, I shorten my time horizons, I become much more risk averse and I become much less trusting of others. I’m much more likely to block the flows that will help me to learn faster because they increase uncertainty. Instead of flows, I seek stability.

As I’ve suggested elsewhere, fear in turn can become a catalyst for other emotions that become barriers to learning – hatred, anger, stress and loneliness. These can go viral as well. When we experience these emotions, we need to look within to determine whether and how fear might be shaping these emotions. Many of us are unwilling to express fear because it’s viewed as a sign of weakness, so we manifest fear through other emotions.

Of course, there are other flows that can become barriers to learning. Viruses of all types – human and digital – can spread rapidly and block our efforts to learn faster. The more connected we are, the more vulnerable we can become to these viruses. We need to find more effective ways to anticipate the emergence of these viruses, contain their spread and limit the damage they can cause. We need to understand how destructive these viruses can be, not just in the short-term, but also in the longer-term, if we allow them to diminish the flows that support learning.

Crises as a catalyst for change – and progress

Crises can, of course, strengthen the barriers to learning and change, but historical experience also suggests that they can become catalysts for change by providing us with an opportunity to reflect on our experience and explore new approaches that can help us to achieve more. They may provide us with a greater appreciation for the flows that accelerate learning and increase our desire to strengthen the flows that accelerate learning. My hope is that our current crisis will drive us to expand the flows that accelerate learning and find ways to reduce the impact of flows that are obstacles to learning.

Let me offer one example. Over the past several decades, Western companies have increasingly outsourced activities and off-shored them in the quest to reduce costs. We have seen the growth of global supply chains.

But here’s the problem. These global supply chains are exactly what the name implies – rigid connections among a select few participants that are tightly managed to become as efficient as possible. Scalable efficiency at its best!

While very efficient in stable times, these supply chains become vulnerable to disruption when large-scale, unexpected events occur. In rapidly changing times, we need to move from supply chains to supply networks. Rather than a very limited number of suppliers in our supply chain, we need to expand our reach to encompass much larger and more diverse networks of participants so that we can become much more flexible in responding to unanticipated events.

But there’s more. Companies that move in this direction tend to take a very short-term, static view of their network. They need to access a given set of resources or services, so the focus is on how to do the best short-term transactions – buy low, sell high.

The supply networks that will thrive in the future are those that focus on how to cultivate scalable learning over time among all the participants – what kinds of long-term relationships can be built that will accelerate learning and performance improvement among all the participants? These are very different kinds of networks, but they can be very powerful in terms of harnessing network effects and increasing returns. Evolving networks in this direction can be very challenging because they will require fundamentally different business and technology architectures, but the rewards will be significant. And the current crisis could be a powerful catalyst in motivating us to move in this direction.

Broader institutional change

Moving from supply chains to supply networks is just one dimension of much larger institutional change that we will need to drive if we want to strengthen flows that accelerate learning. As I’ve written before, we are in the early stages of a Big Shift that will require profound institutional transformation. Our institutions today are driven by a model of scalable efficiency. In the quest for scalable efficiency, we have tightly specified all activities that need to be performed, highly standardized those activities and tightly integrated all those activities. In other words, we have created institutions that are highly resistant to flows.

In order to thrive in a rapidly changing world, we need to shift our institutional models from scalable efficiency to scalable learning. Scalable learning institutions focus on creating environments that will help all participants – not just those in research labs or innovation centers – to learn faster in the workplace by addressing unseen problems and opportunities to create more value. These institutions seek to expand their participation in a broader range of more diverse flows so that they can accelerate learning.

Dampening the negative effects of flows

To tap into the potential of crises to accelerate learning we’ll also need to find ways to dampen the negative effects of flows – here, I’m referring to the spread of fear as the dominant emotion. What can we do to reverse that?

Those of you who’ve been following me for a while can anticipate my answer – we need to frame inspiring, opportunity-based narratives that can help people to overcome their fear and move forward together. As some of you know, I make a significant distinction between stories and narratives which you can find here.

We very much need people who can frame these opportunity-based narratives and motivate people to take near-term action that can help them to learn faster in their quest to achieve the longer-term opportunities identified by the narratives.

Just as fear can become contagious, the emotions cultivated by opportunity-based narratives – excitement, hope and passion – can become contagious as well, helping others to overcome their fear and join forces in the quest for something inspiring. Rather than becoming barriers to learning, these emotions can become powerful accelerators of learning. People with passion flourish in flows while those without passion can be overwhelmed.

Flows and filters

Flows can become overwhelming if we don’t have a way to focus. This is another powerful role of opportunity-based narratives – they help to focus us together on inspiring opportunities. Rather than becoming overwhelmed by flows and being pulled in a thousand different directions at once, we can begin to apply filters to help us find the flows that will help us to learn faster to address the specific opportunities that have been defined.

In this context, I’ve become a strong proponent of zoom out/zoom in approaches to strategy. These approaches focus on two very different time horizons in parallel – 10-20 years and 6-12 months. On the zoom-out side, the challenge is to align around a view of the longer-term future and the opportunities that will emerge in that future. On the zoom-in side, the challenge is to align around 2-3 initiatives that can be taken in the next 6-12 months that will have the greatest impact in accelerating movement towards the longer-term opportunity.

This approach to strategy is certainly relevant to businesses that have become increasingly consumed by short-term quarterly results and responding to whatever is happening in the moment. But it can also be very valuable for all other institutions and communities and even for each of us as individuals.

This strategy is powerful on many dimensions, but on one key dimension, it helps people to overcome their fear by framing a powerful longer-term opportunity (see the connection with opportunity-based narratives?) and then focusing them on near-term action that can deliver quick impact and build confidence that the longer-term opportunity can be achieved.

Bottom line

Crises can be a catalyst for change. It is up to us whether we choose to harness this potential for change. We have an opportunity to drive change that will significantly expand and enrich the flows that can help all of us to learn faster and achieve far more of our potential. We all have an opportunity to flourish by learning faster together. Let’s find ways to make learning viral.

In this context, I cringe at the use of the word “resilience” in describing how we should respond to this crisis. As I’ve written before, most people use resilience with the intention of “bouncing back” – getting back to where we were is the goal. Why would we want to just get back to where we were? Why not view this as an opportunity to leap forward by learning from our experience and driving the change that will help all of us to get better faster?


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The Pandemic Paradox

Category:Uncategorized

We’re surrounded by sickness

Hiding from a hideous bug

While flowers bloom

And Spring spreads its wings.

Crises can narrow our vision

But crises can also be a catalyst

For reflection and learning.

Crises can push us

To hold on to old ways,

But they can also pull us

To explore new ways.

Crises can isolate us,

But they can also

Bring us together.

Crises can make us risk averse,

But they can also

Motivate us to be bold

And take more risk.

Let’s not just

Settle for bouncing back.

Instead, let’s view crises

As a launchpad

So we can spring together

To new levels of achievement.


  • 1

Leaping into the Launch Decade

Category:Creation Spaces,Launch Decade,Workgroups

As we celebrate a leap day in a leap year and the beginning of a new decade that I’ve called the “launch decade,” I couldn’t resist taking the occasion to reflect on the importance of leaps.

I’ve recently been writing about the importance of small groups in driving change and accelerating performance improvement. I’ve also been emphasizing the theme of “small moves, smartly made, can set big things in motion.”

When people see me talk about small groups and small moves, there’s a natural tendency to think that I am a fan of incrementalism. Far from it. Incrementalism will edge us over the cliff.

We need to resist the temptation to be incremental, and instead embrace the need to leap forward in an effort to capture opportunities that are expanding more rapidly than ever before.

Let’s start by exploring what it means to leap. While definitions differ, leaping is generally about moving quickly and with great force across a great distance, driven by some explicit and bold objective. It is the opposite of incremental movements, which tend to be pursued more slowly and are shaped by more modest objectives.

Smartly made small moves

When I talk about “small moves, smartly made,”  my focus is on “smartly made” and I devoted a blog post to exploring what I really mean by that term. While there are many dimensions to smartly made, for the purpose of this post, let me highlight three of the dimensions that I mentioned: to have a clear and ambitious sense of destination by “zooming out,” to move quickly to action and to commit to rapidly scaling impact.

Doesn’t that begin to sound like a leap? So, why do I call them “small moves”?

Small groups

They’re small moves because, in the early stages, they involve only a few people. That’s where my perspective on the power of small groups comes in.

Imagine, for a moment, what your success rate might be if you try to convince everyone in your large organization to make a leap at the same time. Good luck. Most would likely hold back and many would even try to undermine the effort to make a leap because of a fear of the consequences – never under-estimate the immune system!

Even if you could convince everyone to line up and make the leap together, the leap would likely be an uncoordinated mess, with many leapers colliding with, or tripping over, other leapers. Without any experience, the leaps would quickly fall apart, leading those who were brave enough to participate in the first round to hold back on the next round. Lesson learned, these leaps are dangerous.

Now, think about what might be possible if you focus initially on mobilizing a small group of participants (I’m talking about 3 – 15 people at most) who are deeply passionate about the opportunity to make a big difference in a short period of time. Properly coached, members in this small group could form deep, trust-based relationships with each other and provide each other with encouragement, while at the same time holding each other accountable for making the leap together.

They would likely be able to successfully leap far greater distances than any individual might be able to accomplish on their own. Their accomplishment together would encourage others to step forward and become excited about the opportunity to make one of the next leaps. There would still be fear (leaps are very scary), but the knowledge that they will make the leap with a small group of people they trust, would help to overcome that fear.

Balancing short and long horizons

And there’s more. These are also small moves because they focus on reaching some tangible destination within a short period of time – 6-12 months at most. That also helps to overcome fear because the small group will not be up in the air for an extended period of time – they have an opportunity to quickly reach their destination and to learn quickly from the experience. That’s very different from “big moves” that often require 5-10 years before the results become apparent – that’s a long time to be up in the air, taking great risk, without any sense of achieving what was intended.

As the initial leap plays out and the participants learn from their experience, later leaps can become much bolder in terms of defining the distance that will be traveled over the next short horizon. We’re not just going to make the same leap over and over. We’re going to seek to expand the scope of the leap, accelerating our ability to reach more and more distant destinations in each 6-12 month leap cycle.

The key here is to frame the short-term destinations in the context of a much longer-term view of an inspiring opportunity that is very different from anything that has been achieved to date. It’s that longer-term view that helps to pick a short-term destination that has the greatest potential in accelerating movement towards the longer-term opportunity. Without that context, we run a significant risk of becoming too incremental in our approach, rather than challenging ourselves to make a really bold leap. The balance between longer-term opportunity and short-term destinations is the essence of the  zoom out, zoom in approach to strategy that I’ve written about here.

The role of platforms

If we’re serious about leaping – moving quickly and with great force across a great distance – that also will increase our focus on platforms. People who leap from the right kinds of platforms are likely to travel much greater distances than those who just try to leap on their own.

In this context, platforms involve ways to leverage the resources and expertise of a growing number of third parties who participate on the platform. The small groups that I’ve been talking about don’t operate in isolation. They’re constantly looking for ways to leverage their efforts by connecting with others and scaling their efforts through creation spaces. With increasingly powerful and pervasive digital infrastructures, the ability to connect with a growing number of others becomes easier and easier and can significantly accelerate progress. Network effects are a powerful accelerator.

Small groups that harness the power of platforms are constantly asking where and how they can leverage the resources and expertise of others to come up with better approaches to the next leap, so that they can travel much greater distances much more quickly. That’s what helps them to maintain their small groups while at the same time accelerating their progress.

Bottom line

Leaps are a powerful way to launch us on the path to finally harnessing the exponentially expanding opportunities created by the Big Shift. As we move into the launch decade, we need to find ways to make smart leaps that can help us to learn faster together. Let’s greet this new decade by exploring the leaps that could have the greatest impact in a short period of time.

 


  • 3

The Foundations of Exponential Impact

Category:Creation Spaces,Movements,Passion,Workgroups

As we enter the first few weeks of what I’ve called the Launch Decade, it’s a good time to explore what we’ll need to launch ourselves into exponentially expanding opportunity for everyone. There’s a lot that will need to come together, but let me focus here on one of the key building blocks – small groups. (I love the paradox: to achieve very large impact, we need small groups.)

I’ve become more and more focused on the importance of small groups to achieving accelerating impact. I’ve explored this in a business context, with our work on business practice redesign for workgroups. I’ve explored this in the context of movements, with the realization that all successful movements are organized into small cells. I’ve also explored this in a broader learning context, with the perspective that creation spaces built around small groups are key to accelerating learning in arenas as diverse as extreme sports and online video games.

To be clear, I’m not talking about all small groups. Most small groups are trapped in narrow context and needs. But certain small groups show the ability to help participants have growing impact and, in the process, achieve far more of their potential as individuals and as a group.

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On the Edge of a New Decade

Category:Edges

BY JOHN HAGEL

NOTE: previous blog posts are still available at edgeperspectives.typepad.com

We’re heading into a new decade today. It’s not just a new year, but a new decade.*  It’s a turning point, a historic moment, and provides us an opportunity to reflect on where we’ve been and where we’re headed.

It’s all in the numbers

I believe in the power of numbers. I don’t think it’s an accident that the year launching a new decade has special characteristics. First, it repeats numbers – this is the first decade in over a millennium (remember 1010?) that does that, and the next one will not come for another millennium. That in itself is an important sign.

Second, the number it repeats – 20 – has special significance in the field of numerology. The number 2 is viewed as a symbol of collaboration, duality and partnerships. The number 0 is viewed to be the symbol of infinity and wholeness – it suggests the potential to achieve exponential growth in potential. The key message of the two numbers together – 20 – is that we can achieve exponential growth in potential by coming together, and not trying to do it alone or as part of a small, isolated group. And repeating this pair of numbers underscores the power of the opportunity.

And, finally, let’s not forget 20/20 vision. Perhaps this is the decade that will enable us to see everything much more clearly than we have before.

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