Community – John Hagel

23
Dec 22
4

The Present Is a Present

Category:Community,Connections,Growth,Opportunity,Poem,Potential

During this holiday season,

We are showered with gifts.

But gifts are things.

Gifts can distract us

From a present that really matters.

Let’s never forget

That our present

That matters the most

Is the present.

We are so lucky to be in the present.

Without the present,

Nothing matters.

The present has so much to offer.

Yet, we are too often distracted

By what happened in the past

Or what might happen in the future.

We need to spend more time in the present

And savor all that it has to offer us now.

The present can also be shared with others,

Making it much richer for all.

We should also never forget

That the present

Is a time when we can act

And make the present even richer

For us and for others.

If we act with others in the present,

The present can grow

In ways that we never imagined.

The present is a present

That keeps on giving.

Let’s be grateful.

20
Nov 22
1

The Metapsychology of the Metaverse

Category:Collaboration,Community,Connections,Context,Emotions,Exploration,Fear,Future,Learning,Narratives,Opportunity,Passion,Potential,Uncategorized

The metaverse is consuming conversations about technology these days. But, what is it? And, is it something we should welcome?

What is the metaverse?

I can’t pretend to offer a definitive definition of the metaverse – I certainly haven’t been able to find one. It’s one of my concerns in all this talk about the metaverse – many different definitions seem to be floating around so it’s not clear what we are talking about.

My best guess about what most people mean when they talk about the metaverse is that it is an immersive and persistent three-dimensional virtual realm, shared with many users, that brings together virtually enhanced physical and digital reality. It integrates many different technologies, including augmented reality, the Internet of things, virtual reality, and blockchain. Blockchain provides an opportunity to use cryptocurrencies and NFT’s to create a fully functional virtual economy in the metaverse where you can buy and sell any virtual asset.

The metaverse can have a significant game component, where participants compete to achieve certain goals and win prizes for their efforts. In fact, I would suggest that the video game world is rapidly evolving into the metaverse and may lead the way for other metaverse initiatives. However, the metaverse can be much more than a game.

The term “Metaverse” was first coined by the great science fiction author, Neal Stephenson in his book, Snow Crash, published 30 years ago. If you haven’t read it, I highly recommend it. In this book, Stephenson basically presents the metaverse as a virtual reality-based Internet populated by user-controlled avatars.

So, if this is what the metaverse is, is it good or evil? Well, the answer is – it depends. Like most technology, it’s not good or evil in itself. It all depends on how we use it.

The evil side of the metaverse

In a world that’s increasingly dominated by fear (see my book, The Journey Beyond Fear), there’s a significant risk that the metaverse will evolve in ways that limit our potential as humans, rather than expand it. What do I mean by that?

The metaverse is an artificial world that can provide an escape for those who are finding the real world very scary or limiting. If we’re driven by fear, it can draw us out of the real world and offer us a place to hide. If we’re consumed by boredom, it can provide us with an irresistible opportunity for excitement.

Temporary relief may be OK, but the metaverse can be designed to be addictive. Participants will find themselves spending more and more time in the metaverse, leaving the real world behind. Of course, for many metaverse designers, that’s what they’re seeking – make the metaverse an all-consuming experience.

The good side of the metaverse

While understandable, that misses the real opportunity of the metaverse. The metaverse can become a launchpad for all of us to achieve much more of our potential in the real world, but that will require a very different design of the virtual worlds we’re creating.

It requires a fundamental shift in focus in how to measure success. If the metaverse is designed to be an escape, the measure of success is how much time participants spend in the metaverse. If it’s a launchpad for impact in the real world, the measure of success is how participants are increasing their impact in the real world as a result of participating in the metaverse.

How could the metaverse help participants to increase their impact in the real world? It could begin by embodying the core elements of what I describe as opportunity-based narratives – a really big and inspiring opportunity out in the future and a call to action to address the opportunity. While the metaverse can present the opportunity in the virtual world, it would need to be clear that the opportunity exists in the real world as well, and help to motivate participants to pursue that opportunity there. Similarly, while the metaverse could provide an environment for action to pursue the opportunity in the virtual world, participants would need to understand that the real potential for impact is in the real world.

To help people address these opportunities, the metaverse could provide ways for people who are inspired by these opportunities to come together and discuss approaches that would have the greatest potential for impact in addressing these opportunities. These groups might even become what I call “impact groups.”

But it wouldn’t be just about discussion. In the metaverse, participants would be encouraged to take action. Initially, that action might be in the virtual world of the metaverse where it could be pursued perhaps more quickly and with less risk and more rapid feedback than in the real world. But, once again, participants would need to understand that this is simply a vehicle for learning how to have more impact in pursuing the opportunity in the real world. Designed appropriately, the metaverse could become a powerful learning platform that helps participants to learn faster through action together.

In short, the metaverse could become a vehicle for helping participants to overcome fear and boredom that they may be experiencing in the real world. It could do this by providing participants with the tools and connections that can help them address some very large and inspiring opportunities in the real world. Rather than providing an escape from the real world, the metaverse could motivate participants to return to the real world, excited about the potential to have much greater impact that is meaningful to them. Of course, they would regularly return to the metaverse to connect with more people and find ways to have even greater impact.

Metapsychology

So, why did I include metapsychology in the title of this blog? Of course, one reason was that it blended so well with metaverse. I may be using the term inappropriately, but it struck me that there’s an opportunity to explore the relationship between psychology and the metaverse.

In particular, it highlights the importance of understanding much more deeply how different design approaches to the metaverse could shape or influence the psychology of its participants. It’s also important to explore the relationship between the psychology of participants in the real world and in virtual worlds.

My view of the untapped opportunity is how the metaverse can help more and more people on the journey beyond fear and boredom. It can help to draw out hope and excitement in the real world that will motivate all of us to achieve much more of our potential.

Of course, we need to be careful about manipulation of emotions. From my perspective, manipulation occurs when we create environments or contexts that draw out certain emotions that are not in the best interest of the participants, but serve the interests of those who are creating the environments. In contrast, I am focusing on creating environments that will draw out emotions that we all as human beings have a hunger for – hope and excitement about an opportunity to have more impact in the real world that is meaningful to us and to others.

That’s ultimately where the money is. Many organizations seek to manipulate the emotions of others in order to serve their own interests. That may work in the short-term, but the key to generating long-term revenue and benefit comes from cultivating emotions that help us to achieve more of our potential.

Bottom line.

Like all technology, the metaverse can be used for good or evil. It’s up to us. As an optimist, I see the opportunity for enormous positive impact from the metaverse, but I’m concerned that there are strong incentives for metaverse designers to provide escape vehicles for participants and reduce the potential for positive growth in the real world. Once again, it’s up to us. How can we create more incentives for metaverse designers to provide us with launchpads in addressing very large opportunities in the real world?

05
Sep 22
0

Shaping Serendipity with Narratives

Category:Collaboration,Community,Connections,Emotions,Fear,Future,Learning,Narratives,Opportunity,Passion,Potential,Serendipity,Trust

I have long challenged our conventional view of serendipity. I believe that those who master the art of serendipity will ultimately achieve much more of their potential and create value that is meaningful to them and others. But it won’t be easy. It will require us to move beyond our comfort zone and embrace new approaches.

Shaping serendipity

Most of us believe that serendipity is something that just happens and that all we can do is be prepared for it when it does happen. I devoted an entire chapter in my book on The Power of Pull to the opportunity that we have to shape serendipity – we can, through our actions, significantly increase the probability of it happening.

What are some examples? If you live in a small village, the likelihood of serendipity is much lower than if you move to a large city. If you’re booked from early morning to late in the evening with meetings with people that you already know, you’re much less likely to run into someone that you didn’t know and who could provide real insight into an issue you are addressing. The choices we make on a daily basis can significantly alter the probability of those unexpected encounters.

I can’t resist tying this to my new book – The Journey Beyond Fear. In that book, I discuss how fear is becoming the dominant emotion among people around the world. If we’re driven by fear, we tend to isolate or hang out with people we already know – we’re very reluctant to meet people we don’t know.

Serendipity matters

So why does this matter? Well, it turns out that serendipity is becoming more and more essential for success. As I’ve discussed in my research on the Big Shift, we live in a world of accelerating change and intensifying competition.

In this Big Shift world, we need to accelerate our learning, especially learning in the form of creating new knowledge, as we confront situations that have never been encountered before. One of the best ways to pursue this form of learning is to seek serendipity – encountering people who can provide unexpected insight into some of the challenges we are confronting.

Narratives as a catalyst for serendipity

So, how do we do that? There are many ways, as I discussed in my book on The Power of Pull. In this post, I’m going to focus on an approach that I have come to believe is particularly powerful and yet rarely used. It involves the use of narratives which I discuss in more detail in my new book, The Journey Beyond Fear.

Most people view stories and narratives as meaning the same thing. I make an important distinction. For me, stories are self-contained. They have a beginning, a middle and an end – the end, the story is over. And stories are about the story-teller or some people, real or imagined. They’re not about you.

In contrast, for me, narratives are open-ended – there is no resolution yet. There is some kind of big threat or opportunity out in the future. It’s not clear whether it will materialize or not. And the resolution of the narrative hinges on you – it’s a call to action to those who are hearing the narrative. Their choice and actions will help to determine how the narrative plays out.

Opportunity-based narratives can be powerful catalysts for serendipity on two levels. First, they focus on a really, big inspiring opportunity that can help people more beyond fear and cultivate the passion that will take them beyond their comfort zone as they seek to address the opportunity. Second, these narratives have a call to action that motivates people to take action, including seeking out and connecting with others who share their excitement about the opportunity to be addressed. These are often people they have never met before.

Personal narratives

In The Journey Beyond Fear, I explore how narratives can be crafted at multiple levels – personal, institutional, geographical and movements. Let’s start with personal narratives. We all have a personal narrative that is shaping our choices and actions. Unfortunately, more and more of us are consumed by threat-based narratives, viewing the future as very threatening and feeding the emotion of fear. As a result, we often do not have a call to action to others – with fear, we tend to lose trust in others and isolate ourselves.

Imagine what we could accomplish if we found a way to craft an opportunity-based personal narrative – a narrative is shaped by some really big and inspiring opportunity in the future that could help us to achieve much greater impact that is meaningful to us. That opportunity could help us overcome our fear and realize that the opportunity is not just for us – it’s an opportunity that many could share. It would motivate us to spread the word about the opportunity and seek help from others in addressing the opportunity. As word spreads, the likelihood of serendipity increases. People we never knew will seek us out, excited about the ability to come together and pursue a shared opportunity.

Geographical narratives

(I’ll leave institutional narratives and movement narratives for another time.) I believe that geographies – cities, regions and countries – can craft inspiring opportunity-based narratives that will increase serendipity. What’s the evidence for that? Well, cities like Athens, Florence and Vienna have harnessed that potential (see more in The Journey Beyond Fear). For now, let me focus on where I live.

I’ve been in Silicon Valley for many decades and people often ask me how to explain the continued success of Silicon Valley. Others would focus on things like the universities and venture capital firms. I believe the success of Silicon Valley has ultimately been driven by a powerful opportunity-based narrative. At a high level, it focuses on the opportunity to change the world by harnessing the exponential potential of digital technology, but the call to action is that you need to come to Silicon Valley to help address this opportunity. It’s the reason why the majority of successful entrepreneurs in Silicon Valley were not even born in the US, much less Silicon Valley. They were drawn from all over the world by the inspiring opportunity-based narrative.

Once they came here, serendipity was unleashed. These people were continually running into other people at gatherings and on the street that they never knew before. And because they were so passionate about the opportunity that drew them here, they would quickly begin discussing a challenge that they did not yet know how to address and asking for help and advice. Serendipity sizzles in Silicon Valley. And it can sizzle in any geography that inspires people to come together to address a really big opportunity.

Unleashing the power of narratives

Narratives have enormous potential but we only unleash that potential if we craft our narratives in certain ways. As I’ve already indicated, we need to shift from threat-based to opportunity-based narratives that can help all of us to overcome our fears and our tendency to isolate as we lose trust in others. The opportunities need to be really big opportunities that will take some time to achieve and that will require the effort of many people who can share in the opportunity (ideally, the opportunity will become even bigger as more people come together).

We also need to make an effort to spread the word about the opportunity and encourage people to come together to address the opportunity. We need to find ways to reach people that we don’t know. Word of mouth can help, but writing and speaking about the opportunity to large groups of people can be even more helpful in attracting people we don’t know (dare I mention social media as one important avenue?).

Bottom line

In a rapidly changing world, serendipity becomes more and more central to success, given its power to generate new insight that we would have never had on our own. We have the ability to significantly improve the likelihood of serendipity. One powerful (and largely untapped) approach that can help in this quest for serendipity is the crafting of inspiring opportunity-based narratives with a call to action to a broad audience.

If we get this right, we can turn the mounting performance pressure of the Big Shift into exponentially expanding opportunity. We are now able to create far more value with far less resources and far more quickly than ever before. Let’s get started!

31
Jan 22
0

Increase the Power of Your Narratives

Category:Collaboration,Community,Connections,Emotions,Fear,Movements,Narratives,Opportunity,Passion,Small moves

I’ve written a lot about the untapped power of narratives, including in my new book, The Journey Beyond Fear. But, what are the specific elements that contribute to that power? I’ve been participating in the development of quite a few narratives, and it’s led me to focus on four elements that will make or break a narrative.

Stories and narratives

Let me start, though, by reminding everyone what I mean by narrative. Those who have been following me will remember that I make an important distinction between stories and narratives, even though most people view them as the same thing.

For me, stories are self-contained – they have a beginning, a middle and an end. Stories are also about the storyteller or about some other people, real or imagined, but they’re not about the people in the audience.

In contrast, for me, narratives are open-ended. They focus on a big threat or opportunity out in the future, but the threat or opportunity has not yet been achieved. The resolution of the narrative hinges on the people in the audience – it provides a call to action that will ultimately determine the outcome of the narrative.

As I discuss in greater detail in my book, narratives can play a powerful role at multiple levels, starting with us as individuals – we all have a personal narrative. But narratives can also have significant impact at the level of institutions, geographies (cities, regions and countries) and movements. The elements that I’m going to explore below apply to narratives at all these levels.

The four elements of a powerful narrative

As I indicated, narratives can focus on either a significant threat or opportunity in the future. Since I believe we are in great need of more opportunity-based narratives, I’m going to focus here on opportunity- based narratives. Based on my experience and research, the four elements that will determine the power of an opportunity-based narrative are:

Framing the opportunity
Identifying trends enabling the opportunity
Identifying obstacles and challenges that stand in the way of achieving the opportunity
Framing the call to action

Framing the opportunity

The foundation of an opportunity-based narrative is of course the opportunity itself. This is ultimately what will motivate people to come together and act for impact. For this reason, it is important to find an opportunity that really inspires and excites the people we are trying to reach – it should not just be something that is “rational” or supported by data. Finding this kind of opportunity requires a deep understanding of the people we are trying to reach so that we find an opportunity that is aligned with their aspirations. Of course, they may not yet be aware of the opportunity, but we should explore whether this opportunity would excite them, once they become aware of it.

Effective narratives focus on a very big opportunity that will require long-term effort by many to achieve. If the opportunity can be quickly achieved by a few people, it will not become the catalyst for large-scale action by a growing number of participants. What we need are narratives that can sustain us and excite us over a long period of time. Of course, that also implies that we should be able to make progress in addressing the opportunity relatively quickly so that we will be encouraged to continue on the journey together.

The opportunity framed by a narrative also needs to be a positive-sum opportunity. This means that the opportunity will expand as the number of participants expands. If an opportunity is fixed in its size and rewards, it will discourage more people from joining and collaborating with each other.

Identifying trends enabling the opportunity

One of the big risks with framing large, long-term opportunities is that it can generate a lot of skepticism, especially from those consumed by fear. For this reason, it’s important to be able to identify some long-term trends that suggest this opportunity is achievable, and not just a fantasy.

But there’s a balance that needs to be maintained. While these trends should reinforce our belief that the opportunity is achievable, they should not be viewed as making the opportunity inevitable. If the opportunity is inevitable, we will tend to become passive. Why would we need to act and take risks if the opportunity is going to emerge anyway?

Identifying obstacles and challenges

That leads to the third element of powerful narratives. Somewhat paradoxically, the strongest narratives are those that identify and assess significant obstacles and challenges that will make the opportunity difficult to achieve. This will underscore that significant effort will be required to address the opportunity identified by the narrative. We can’t just sit back and assume that the opportunity will emerge on its own.

This will also help to prevent early participants from becoming discouraged too quickly. If they’re expecting obstacles and challenges, they’ll be motivated to forge ahead and find ways to overcome the obstacles and challenges.

Framing the call to action

A call to action is a critical pillar of powerful narratives. The people addressed by the narrative need to be clear that the outcome depends on the action they take.

For this to be effective, another balance needs to be struck. The call to action needs to be high level enough that participants can improvise and adapt the action to their specific context, especially as unexpected situations emerge. On the other hand, the call to action needs to be specific enough that it can provide tangible direction to people regarding the kind of action that will be needed to achieve the opportunity.

The call to action also needs to be framed in a way that people can initially make small moves and begin to see progress in addressing the broader opportunity. If people believe that their action will not yield any positive results for decades, they’re much less likely to maintain their excitement on continuing the journey.

This increases the importance of focusing on impact, not just action. Effective narratives have a call to action where the progress can be measured and monitored. The call to action needs to be specific enough that it can help to define metrics that matter. This will help all participants to assess how much progress is being made and to reflect on how to achieve even greater impact. It will also give them encouragement when they can see the progress that is already being made.

Bottom line

Properly framed, opportunity-based narratives can be very powerful. At their most basic level, they excite people about coming together and acting to achieve a really inspiring and meaningful opportunity. It’s ultimately about moving people beyond fear to hope and excitement.

As with most things in life, it’s ultimately about balance. We must believe that the opportunity is achievable, but also that it will not materialize without concerted action because of roadblocks and challenges that stand in the way. We need to be able to take small steps, especially at the outset, but we also need to see how those small moves can set big things in motion.

24
Dec 21
5

Seek the Gift

Category:Collaboration,Community,Connections,Exploration,Growth,Opportunity,Passion,Poem,Potential

Christmas

Is a time of

Giving

And receiving.

We should be grateful

For what we have received.

But let’s not just look around.

Let’s look within.

Our greatest gift is

The energy and spirit

Residing within us,

Waiting to be discovered

And unwrapped

And brought out

For others to see

And experience.

The greatest gift

We can give to ourselves

Is to seek

That energy and spirit

And nurture it,

Drawing it out,

To help us pursue

What is really meaningful.

If we do that,

We will offer

Ever expanding gifts

To those

Who mean so much

To us.

Our gift within us

Can be the gift

That keeps on giving.

The gift to us

Can become the gift

That we share

With others.

07
Jun 21
5

Cultivating Emotions Through Learning Platforms

Category:Collaboration,Community,Connections,Emotions,Exploration,Fear,Growth,Learning,Small moves,Workgroups

My new book, The Journey Beyond Fear, covers a lot of ground, but perhaps the most speculative and also the most promising involves the untapped opportunity to deploy and participate in learning platforms. Learning platforms are very different from the platforms everyone talks about today and they can play a key role in the journey beyond fear.

What are learning platforms?

Most of the platforms we know and talk about today fall into two categories: aggregation platforms and social platforms. Aggregation platforms focus on supporting two-party transactions. It could be buying and selling products and services (retail platforms) or accessing data (database platforms). These are all about facilitating short-term transactions.

Social platforms are focused on helping us to connect with and maintain relationships with family, friends and acquaintances. These platforms support long-term relationships across an increasingly complex web of participants.

Learning platforms are very different. I should clarify that when I talk about learning here, I am not talking about learning in the form of sharing existing knowledge. There are lots of platforms that provide access to a growing array of online courses and lectures – that’s all about sharing existing knowledge. These platforms fall into my category of aggregation platforms – they facilitate short-term transactions by connecting individuals with courses that might be of interest to them.

The learning platforms I’m excited about, involve learning in the form of creating new knowledge. This kind of knowledge can’t be created in a classroom or lecture hall. It is created through action – testing out new ideas and approaches, seeing what kind of impact they achieve and then evolving the ideas and approaches to generate even more impact.

I also suggest that creating significant new knowledge requires us to come together into small groups – something that I call “impact groups” ( a lot more on these in my book). No matter how smart and talented we might be as individuals, my experience suggests we will learn a lot faster and generate a lot more impact when we come together into small groups.

These groups are by necessity small – I suggest that they typically include between 3-15 participants, no more. These groups can learn a lot on their own, but they will learn even faster and generate more impact when they can connect with a growing number of other small groups in broader networks.

That’s what learning platforms are all about. Helping small groups to come together and create new knowledge by learning through action and reflecting on impact and connecting these small groups into growing networks.

Why learning platforms matter

So, why are learning platforms so important? Well, it starts with the Big Shift. As I’ve written about before, we are in the early stages of a profound transformation of our global economy and society shaped by a variety of long-term forces.

One key element of the Big Shift is the accelerating pace of change. As change accelerates, our existing knowledge becomes obsolete at a more and more rapid rate. This increases our need to learn in the form of creating new knowledge.

But it’s not just a need, it’s an opportunity. We can create far more impact that is meaningful to us when we learn faster. As I discuss in my book, those of us who have discovered our passion of the explorer are driven to learn faster because we are excited about the opportunity to have more and more impact in domains that matter to us. People pursuing this passion tend to come together into impact groups to help each other to learn faster and have more impact.

But their ability to learn faster is hampered by the absence of well-developed learning platforms. In some cases, they’ve cobbled together platforms that can help to connect their impact groups. In this context, I discuss the efforts of big wave surfers to connect through a variety of media and means to learn from others beyond those in their local surf break.

So, as we make the journey beyond fear and draw out the passion of the explorer that’s waiting to be discovered in all of us, we’ll feel an increasing need to participate in learning platforms so that we can scale our learning and impact. We’ll see a very exciting opportunity. That opportunity is to unleash network effects in our learning activity. The more connected we become in our shared quest for learning, the faster we will all learn. And it won’t just be a linear increase in learning – it will go exponential. Why would we ever pass up that opportunity?

But there’s more. Learning platforms can help to strengthen the emotions that will help all of us to move beyond fear. Even if we’ve found our passion of the explorer, participating in a learning platform with others who share our passion will deepen and strengthen that passion. That’s especially important in these times when most of the environments we live and work in are deeply suspicious of the passion of the explorer and actively seek to crush it. We need to seek out the support of others and offer them support in return.

And if we haven’t yet found our passion of the explorer, learning platforms can help us to find it and draw it out by presenting inspiring opportunities and making it easier to connect with others who are also inspired by those opportunities and wanting to learn through action. The more impact that can be achieved through acting together, the more energizing those opportunities become and many will develop a passion to pursue those opportunities.

Design elements of learning platforms

So, what do learning platforms look like? I go into much more depth on this in my new book, but I will give you a high level view so that you can see how different these are from the platforms that dominate our lives today.

First, the primary design goal of the platform is to help participants learn faster by acting together and receiving rapid feedback on the impact they are achieving. The core unit of the learning platform is the shared workspace that each impact group can use to determine what actions they are going to take and what impact they are seeking to achieve. These shared workspaces protect the privacy of the group participants as they come together to challenge and support each other.

But then there are broader discussion forums where participants from different impact groups can come together and ask questions about challenges they are facing and draw on the diverse experiences of a much broader range of participants. These discussions are archived and can be easily searched to see if earlier discussions might provide insight into a current challenge.

The platform would also provide directories so that participants can quickly and easily find other participants who might help them in addressing their questions. Reputation profiles based on the demonstrated ability to address challenges would help in connecting the right people.

These learning platforms will be designed to provide rich and real-time feedback loops so that participants can quickly assess the impact that they are achieving. A key question for all participants will be to identify the metrics that matter as they embark on their quest to have more impact.

Why have learning platforms not yet been developed?

Platforms emerge in response to felt need. In a world dominated by fear, we seek platforms that can help us execute short-term transactions or build networks of relationships that help to reassure us that we are worthy of attention.

Very few people have found and cultivated their passion of the explorer where they are inspired by long-term opportunities to have more impact and where they are driven to learn faster together. And our institutions and communities have not yet embraced the need to learn faster by creating new knowledge.

But that’s all going to change. As many of you know, I am a strong proponent of “small moves, smartly made that can set big things in motion.” I believe there are enough of us with the passion to learn faster together and that we can start building platforms or evolving some existing platforms to address this unmet need. As other people begin to see what can be accomplished on these platforms, they will be drawn to them and find their passion of the explorer beginning to surface. It won’t happen overnight, but I believe learning platforms will begin to play a significant role in all aspects of our work and lives.

Bottom line

As my new book suggests, we all have the need and opportunity to embark on the journey beyond fear. We won’t eliminate fear, it will still be with us, but we can cultivate emotions like hope and excitement that will motivate us to move forward in spite of fear to achieve impact that is much more meaningful to us. As we cultivate those emotions, we will begin to discover the passion of the explorer that is patiently waiting within all of us. Learning platforms can help us to come together and achieve exponential impact. As that impact begins to become apparent, it will motivate more and more of us to make the journey beyond fear and venture onto these learning platforms. A virtuous cycle will be unleashed that will become unstoppable. Our journey will venture into terrain that has yet to be explored and we’ll achieve more and more of the potential that is within all of us.

23
May 21
0

Narratives Shape Our Emotions

Category:Collaboration,Community,Emotions,Fear,Growth,Movements,Narratives,Opportunity,Passion,Potential

My new book, The Journey Beyond Fear, that will be released on May 25 suggests there’s a significant untapped opportunity to be addressed with narratives. It explores the role that narratives can play in helping us to move beyond fear and cultivate emotions that will help us to achieve more impact that’s meaningful to us.

But, to address that opportunity, we need to embrace a very different definition of narratives. And we need to craft narratives at multiple levels – for individuals, institutions, geographies and movements. We can make progress at each level, but it’s only when we find ways to align narratives across all these levels that we will unleash the full opportunity.

What is a narrative?

Most people view narratives and stories as synonymous – they mean the same thing. I believe there’s an important distinction that can and should be made. Stories are self-contained – they have a beginning, middle and end. Also, stories are about the story-teller or some other people, real or imagined, but they are not about you in the audience.

In contrast, the way I define narratives, they’re open-ended. There is no resolution yet. There’s some kind of big threat or opportunity out in the future and it’s not yet clear whether it will be addressed. The resolution of the narrative hinges on you – the people being addressed by the narrative. Your choices and actions will help to determine how the narrative plays out.

Why are narratives so powerful?

By looking out into the future, narratives can play a powerful role in shaping our emotions and actions today. Threat-based narratives feed our fear. Opportunity-based narratives, in contrast, help to cultivate hope and excitement about the future and motivate us seek out the opportunity. The most powerful opportunity-based narratives become catalysts for finding and drawing out our passion of the explorer. As I discuss in my new book, the passion of the explorer ultimately holds the key to helping us turn mounting performance pressure into exponentially expanding opportunity. We need to do whatever we can to unleash that passion and to pursue it.

Narratives also are powerful because they are a call to action to others, so they bring people together. If it’s a threat-based narrative, it brings people together in fear, and amplifies the fear in each person. In contrast, opportunity-based narratives bring people together who share excitement about the opportunity ahead. Collective excitement draws out even more excitement, and we are encouraged to act even more boldly in our quest for the opportunity. That’s why I focused on narratives as one of three promising pillars that can help us to make the journey beyond fear.

In a world that is increasingly enveloped in fear, we need to become much more active in crafting opportunity-based narratives that will help us to move beyond fear.

Personal narratives. Narratives can be crafted at multiple levels, starting with each of us as individuals. Personal narratives are about our view of our future and they are about our call to action to others. We all have personal narratives that are shaping our lives, but few of us have made the effort to articulate this narrative, much less to evolve it so that we can have even more impact.

To address the untapped opportunity of personal narratives, we need to ask ourselves some difficult questions:

Is our view of the future primarily about threat or opportunity?
Are we really focused on an opportunity that is the most exciting for us?
Are we calling others to join us in addressing this exciting opportunity?

In my book, I share how my own personal narrative has evolved and how it has helped me to move beyond fear. We all have a need to do this.

Institutional narratives. Beyond personal narratives, institutional narratives also represent an untapped opportunity. Few institutions at this point have crafted a compelling narrative. The key in these narratives is to focus on framing a really big, inspiring opportunity that is meaningful to the customers or other stakeholders of the institution – it requires expanding horizons beyond opportunities for the institutions and focusing on opportunities for others. And it also includes a call to action to these customers or other stakeholders – what actions will they need to take that will be most helpful in addressing the opportunity?

One example of the power of an institutional narrative is provided by Apple back in the 1990’s. It condensed the narrative into the slogan “Think different.” The narrative indicated that digital technology in the past had taken away our names and given us numbers and made us cogs in a machine. Now, for the first time, there was a generation of technology that could enable us to express our unique potential and individuality in the future. But it wouldn’t happen automatically – we needed to think different. That was the call to action.

Institutional narratives, properly framed, can draw out significant excitement from customers and other stakeholders and pull more and more people in to address the opportunity. At a time when we all have a hunger for hope and excitement, this can become a catalyst for those emotions.

Geographical narratives. Moving up the stack, there’s another level of narratives – narratives for cities, regions and even countries. I’ve lived in Silicon Valley for over 40 years and I’ve come to believe that a key to its continuing success has been a geographical narrative that focused on the opportunity to change the world by harnessing the exponential improvement in digital technology. It has been such an inspiring opportunity that it has drawn people from all over the world to Silicon Valley. Few people realize that the majority of successful entrepreneurs in Silicon Valley were not born in the U.S., much less Silicon Valley itself. It’s a key reason why Silicon Valley sustains a culture of optimism – everyone is excited by the opportunity.

My book looks at the role of geographical narratives in helping to build the growth and prosperity of cities, regions and countries around the world. Unfortunately, again, these opportunity-based narratives are few and far between.

Movement narratives. But there’s more. I’ve studied movements for social change throughout history and in many different parts of the world. Despite significant diversity in these movements, the most successful movements have one thing in common. You guessed it! Opportunity-based narratives.

The classic example is provided by Martin Luther King’s famous “I Have a Dream” speech in Washington, DC. These narratives focus on the amazing and wonderful things that can be accomplished if we all come together and act together to address new opportunities. Yes, they certainly acknowledge the challenges and obstacles along the way, but the focus is on a really big and inspiring opportunity. That motivates people to come together and act now because now they are tapping into hope and excitement that enables them to move beyond fear.

My book explores the potential that current movements have to achieve much greater impact by crafting more inspiring opportunity-based narratives.

Bottom line

We all need to focus on crafting and evolving narratives that can help us to move beyond fear and cultivate emotions of hope and excitement – and ultimately unleash the passion of the explorer that exists within all of us, waiting to be drawn out and nurtured. If we make this effort, we will tap into exponentially expanding opportunity.

But, there’s a challenge. If the narratives at all the levels I’ve covered are not aligned, we’ll limit our potential for impact. If we’re able to evolve a more compelling personal opportunity-based narrative, but we work in institutions that are driven by threat-based narratives and we live in geographies that are driven by threat-based narratives, the fear of others around us will limit our ability to achieve more of our potential.

What we need are movements driven by opportunity-based narratives that can become catalysts for the profound changes we need in all of our institutions and our communities. If we all come together around opportunity-based narratives, the sky’s the limit in terms of what we can achieve.

The book

There’s a lot more to explore on this topic in my book, The Journey Beyond Fear. In addition to narratives, there are two more pillars that can help us on that journey – the passion of the explorer and learning platforms. But that book is just the beginning – once you’ve read it, reach out and connect with me so that we can continue the journey together.

I’ve scheduled some virtual (and free) launch events next week that will help to introduce some key themes in the book.

My first launch event on May 25th will be with Jean Houston and will explore how we can achieve more and more of our potential when we cultivate emotions of hope and excitement. You can register for this event here.

My second launch event on May 26th will be with Quentin Hardy and the focus of this event will be on the untapped opportunity in the business world to cultivate emotions that can lead to exponentially expanding opportunity. You can register for this event here.

My third launch event on May 26th will be with Dale Dougherty and here we will focus on how movements can significantly increase their impact by focusing on positive emotions, rather than playing to our fear. You can register for this event here.

I invite you to join me in any or all of these launch events to learn more about the ground that my book covers. I would also deeply welcome any and all help you might be able to provide in increasing awareness of this new book within your networks. I believe it’s very timely and very much needed by all as we strive to make a difference that matters.

21
Apr 21
3

Growth of Both

Category:Collaboration,Community,Connections,Exploration,Growth,Learning,Potential

As physical beings,

Our growth slows

And then stops,

At least in terms of height.

But within us,

We are meant to grow

Without limit.

We have unlimited potential

To have more and more

Impact that matters

To us and to others.

And it’s not just us as individuals.

When we come together,

We find we can have

Even more impact that matters.

Our growth can

Accelerate and expand

When we connect with others,

Including animals, plants,

And the broader ecosystem

That supports the growth of everyone.

The more we include,

The faster and farther

We can grow together.

But we need to cultivate environments

That encourage growth from within

And growth together.

We’ll unleash extraordinary growth

When we finally find ways

To pursue

Individual growth and collective growth

And recognize that one

Supports and accelerates

The other.

07
Apr 21
5

Growing Into Growth

Category:Collaboration,Community,Connections,Emotions,Exploration,Institutional Innovation,Learning,Opportunity,Potential,Uncategorized

I need help. I’m struggling with words. I’m trying to capture what excites me and motivates me to start a new chapter in my life.

Here’s the challenge: the word I am drawn to has received a very mixed reaction at best, and often a very negative reaction. What’s that word? It’s “growth.”

Growth has always excited me. I’ve come to believe that we humans have unlimited potential for growth – it’s why I cringe when I hear the phrase: “achieve my full potential.” I don’t believe anyone can achieve their “full potential” – no matter how much of our potential we achieve, there’s always more potential waiting to be drawn out. That’s why I keep saying that we’re not “human beings,” we’re “human becomings.”

Of course, growth has many different meanings. For many, growth tends to focus on physical size – whether of the body, a community or an economy. The desire is to find something that’s easy to measure, and that leads to an emphasis on physical entities – people and products.

For me, growth has a different meaning. It focuses first of all on growth of insight into the world around us. But it doesn’t stop there. Growth of insight has little value until and unless it is translated into growth of impact that is meaningful. That requires action, but it shifts the focus from the action itself to the impact achieved and how meaningful that impact is, both for those who are taking action and those who are benefiting from the action.

Why growth has a bad reputation

So, why does growth seem to have such a bad reputation? There are many reasons, but I believe that it stems from a zero-sum view of growth. In this view, one person’s growth can only occur at the expense of others. If you win, I lose.

How does that work? Well, let’s start with environmental impact. For many reasons, we have embraced a view of economic growth over the past couple of centuries that has led to serious damage of our global ecosystem, including pollution of water, the growth of carbon emissions and pollution of our atmosphere. While many have benefited from this economic growth, even more have suffered from its adverse effects.

Another force at work involves our shrinking time horizons when we pursue growth that is narrowly focused on material goods. We’re not focused on long-term economic growth; we’re focused on short-term material gains. If we’re focused narrowly on material goods in the very short-term, the quantity of goods is fixed – the only question is who will acquire them – you or me? Once again, while some will benefit from economic growth, it will be at the expense of others.

What’s the alternative?

As growth has acquired a bad reputation, many people have rallied around a number of other words – sustainability, regeneration, circular economy, and resilience are perhaps some of the most prominent ones.

What strikes me about all of these alternatives is their focus on holding on to what we have, or what we had. Take sustainability – we want to sustain what we have. Or regeneration – we want to generate what we once had. Or the circular economy – it’s all about re-using what we have. Resilience has many different meanings, but the one I hear most frequently is the desire to be able to “bounce back” to where we once were before some disruption happened.

While they tend to focus on somewhat different elements, they all share a static view of the world in the sense that the resources we have are a given and the question is how to re-use them so that we preserve what we have, or regenerate what we had, and reduce damage to others.

While the aspiration to avoid environmental damage and waste is certainly something we should all embrace, these alternatives strike me as inherently limiting. Is that all there is? Don’t we have the potential to create much greater meaningful and positive impact with far fewer resources over time?

Maybe there’s another perspective

What if we move from a zero-sum view of the world to a positive-sum view of the world? What if we believed that opportunity has the potential to expand for everyone, not just for a privileged few? And what if we believed that expanding opportunity generates even greater opportunity for everyone? What would that require?

First, it would require us to take a longer-term view of the world. Rather than just focusing on the short-term, we would need to look ahead and imagine how our ability to achieve greater positive impact can increase over time.

Second, we would also need to take a broader view of the world. Rather than just focusing narrowly on how to increase our own well-being, we would need to recognize that by increasing the well-being of others we can set into motion an increasing returns dynamic where everyone would achieve more and more of their potential and the well-being of all of us would expand significantly.

Third, we would need to deepen our view of impact. Rather than focusing just on material goods as a metric for growth, we would need to see that our greatest impact can come from motivating others to achieve more of their potential. The growth of others will help all of us to accelerate our own growth. This unleashes a powerful network effects dynamic where the more people who are motivated to achieve more of their potential, the more everyone will be motivated to achieve more of their potential.

Finally, we would need to focus on emotions as a key driver of motivation. If we’re driven by fear, we tend to narrow our focus to ourselves in the short-term. If we can cultivate hope and excitement, we can begin to see more opportunity for all, not just for ourselves. This, of course, is the theme of my new book, The Journey Beyond Fear, that will be published next month by McGraw Hill. I’ve come to believe that our emotions are shaping how our world is evolving and that there is a need to cultivate emotions that will help us to move forward in spite of the fear that is consuming more and more of us.

Back to growth

If we adopt a positive sum view of the world, now growth begins to become more attractive. The more any of us grow, the more all of us will be able to grow. And the potential for more growth becomes unlimited for two reasons.

First, as I’ve already indicated, we all have unlimited potential, so none of us will ever achieve our full potential in terms of delivering meaningful impact to those around us. Second, we live in a world of exponential improvement in technology performance that can help us to amplify our impact in ways that would have been unimaginable a few decades ago.

Growth focuses on the actions we’ll need to take and the impact we’ll need to achieve to help us to evolve flourishing societies and ecosystems. A key element of these flourishing societies and ecosystems is that they will continue to provide opportunity for all of us to increase our impact over time, while at the same time minimizing, and ultimately eliminating, any damage and waste that might occur as a by-product of growth.

This is why I’m reluctant to abandon growth as the way of framing the opportunity for all of us. What am I missing? Is there a better word to describe the opportunity ahead? I’m open to any and all suggestions.

And, just to be clear, I’m not suggesting that this opportunity will be an easy one to address. There will be many obstacles and challenges along the way. At a personal level, we need to find ways to move beyond the fear that consumes more and more of us and limits our potential for impact. We’ll need to cultivate emotions that will motivate us to take bold action and significantly increase our potential for impact. At a broader, social level, we need to focus on transforming our institutions and our societies so that they create environments that will help us to move beyond fear and provide us with the tools we’ll need to significantly increase our impact in ways that support a thriving global ecosystem and society. It will be a challenging journey, but a journey very much worth pursuing.

Bottom line

I’m seeking help in choosing the right word to frame the opportunity ahead. I’m attracted to “growth” because it highlights a dynamic and expanding opportunity that, if pursued in the right way, will lead to expanding opportunity for all. But, I also understand, that it can lead to some very negative reactions. I’m just not sure I can find a better word. Any and all suggestions are welcome. It will become the “north star” that will frame my efforts on the journey ahead.

12
Jan 21
2

Leveraging Longevity: Evolve Your Narrative

Category:Collaboration,Community,Connections,Emotions,Narratives,Passion

I am a contrarian. At a time when we are wrestling around the world with a pandemic that seems to keep coming back for more, I want to focus on some of the long-term trends that will be shaping our lives in the decades ahead and creating expanding opportunity. Now, more than ever, we should address that opportunity, even though it may seem a bit counter-intuitive.

One long-term trend that we should not ignore is that, even with pandemics, the average life span of people around the world is likely to continue to extend significantly. This presents both challenges and opportunities.

The Boomer opportunity

For many people, a longer life comes as a surprise. To the extent they have saved money along the way, they may find that they have not saved enough – they didn’t expect to live that long. At the same time, many are now seeing that there’s an opportunity to define a whole new chapter in their life – a chapter where they can aspire to having an impact that is much more meaningful to them and to others.

There’s a significant shift within the Boomer generation in the United States. In the past, the assumption was that someone would retire and then go out and golf or play bridge for a few years until the Grim Reaper would come and take them away.

Now, fewer and fewer Boomers are willing to embrace that path. They’re viewing retirement as an opportunity to step back and reflect on what really matters to them and find ways to make a difference that matters. In this context, I highly recommend the book “Disrupt Aging” by Jo Ann Jenkins, the CEO of the AARP.

For many, they are continuing to work and earn money, but they are shifting to work that excites them and motivates them to have an impact. Often, they are taking a hobby that really has excited them throughout their life like wood-working or gardening and finding a way to make a living from it. In other cases, they are dedicating more time to community initiatives that are meaningful to them.

Some fortunate Boomers already know what really excites them, but my research indicates that is a very small number. The challenge is that this generation grew up in a world where the key message was to go find a job that could earn a decent living. It was all about income and status in the community. The message was, if you have a passion or are really excited about something, pursue that in your leisure time, but don’t let it distract you from doing what’s necessary to advance in your chosen career. And, if you don’t have a passion, that’s fine – very few people are capable of passion and it’s often a distraction from making a good living.

So, many Boomers are now facing the challenge and opportunity of finding out what really excites them. How do they do that? Well, that’s a key focus of my new book, The Journey Beyond Fear. It won’t be published until May, but I can give you some hints regarding approaches that have been helpful for me and others whom I’ve worked with.

The role of personal narrative

One approach is to make an effort to articulate and reflect on the personal narrative that is shaping your choices and actions today. As I’ve written about here, here, and here, I have a very different view of narrative than most. In this context, it involves looking ahead and determining whether your view of the future is shaped by threat or opportunity. If it’s an opportunity that really inspires and excites you, what is that opportunity and why do you find it so exciting?

Many people find that articulating their personal narrative is an eye-opener. More and more of us are driven by a view of a significant threat out in the future – e.g., loss of income, erosion of cultural values, or illness. We’re driven by fear.

Articulating our personal narrative can become a catalyst to begin the search for opportunities that really excite and inspire us.

This search can lead to discovering for the first time the passion of the explorer that lies within all of us, waiting to be found and drawn out. Again, I have a very specific view of passion that I’ve written about here and here. I’ve come to believe that the passion of the explorer is key to motivate us to have increasing impact in an area that is truly meaningful to us. And I’ve also come to believe that we’ll have much more impact if we can find ways to integrate our passion with the work that helps us to earn a living.

OK, I can hear the skeptics among us saying that this is all a hopeless fantasy. Even if we could discover our passion, we could never make a living from it. Well, but that’s what’s so interesting about the Boomers. Many of them (but certainly not all) have accumulated savings and have the ability to pursue something that, at least in its early stages, may not generate significant revenue.

Fragmentation expands opportunity

But this is where another long-term trend comes into play that I believe will help more and more Boomers to find and pursue something that is really meaningful to them and to others. Many years ago, I led a research effort looking at fragmentation and concentration trends in the global economy – the primary research report can be accessed here.

Long story short, we found that a significant part of the economy is fragmenting over time. What’s fragmenting are product and service businesses. It started in digital product businesses like videos, music and software, but this fragmentation trend is increasingly spreading into physical product businesses like craft beer and craft chocolate.

There are many forces at work driving this trend. It starts with the increasing desire of customers for products and services that are tailored to their specific needs and that will evolve quickly as their needs evolve. Customers are less and less willing to settle for highly standardized, mass market products.

On the supply side, the fragmentation of these businesses is supported by the increasing availability of scale intensive resources that significantly reduce the cost of entering and building a business. Think about it. If it’s a physical product, we can find a contract manufacturer to produce the product. We can rely on massive logistics networks to get the product from the factory to the customer. We can use online market platforms to find and connect with relevant customers, wherever they are in the world.

We actually need less and less investment to get started in these product and service businesses. Now, because of fragmentation, these businesses are unlikely to become massive, global corporations, but they can certainly provide a comfortable living for a small number of people who come together to build and operate the business.

And this is what more and more Boomers are discovering. As they evolve a personal narrative that is focused on an opportunity that is exciting and meaningful to them and to others, they can begin to build a business to address that opportunity and draw out the passion of the explorer. Now, that expanding life span becomes energizing, rather than intimidating – it’s an opportunity to find a way to make a difference that’s rewarding for everyone involved. It helps to motivate Boomers to invest the time and effort to articulate and evolve a personal narrative and, in the process, to discover that long hidden passion of the explorer.

And, yes, we need to acknowledge that the pandemic period can be very challenging for starting a new business, especially if it involves personal contact with customers, given widespread restrictions on business activity. Nevertheless, this is the window that Boomers can use to gain clarity around the opportunity that excites them and begin to prepare for the launch of a business when the restrictions ease.

Also, I have been talking about the opportunity in terms of a business, but the opportunity could take many different forms, including charities, local community initiatives to strengthen the community or much broader movements to drive significant change. While I haven’t done specific research on these other approaches to impact (except for movements), I believe that many of the forces that are making it easier to start new product and service businesses will also make it easier to launch other, non-commercial initiatives.

A growing number of people, including Chip Conley, with his Modern Elder Academy, and Marc Freedman, with his Encore.org initiative, are recognizing the growing desire of Boomers to find ways to have meaningful impact and mobilizing to support them on their journey.

Beyond the Boomers – an opportunity for everyone

So far, I’ve been talking about this in terms of Boomers and the opportunity created by longer life spans. But, if we focus on the other trend of fragmentation of product and service businesses, we can begin to see how this applies to all of us, regardless of our current age. Wherever we are in our life’s journey, we now have more and more opportunity to pursue work that’s exciting and meaningful, and not just a source of income.

But the key is to make the effort to reflect on what is most exciting and meaningful to us. There’s now a significant incentive to do this.

And crises like the pandemic can also become a catalyst. I’m struck by the number of people I’ve talked to who have told me that the pandemic has caused them to step back and take the time to reflect on what really matters to them. Many of them have been quite disappointed to discover that most of their time is being spent on things that do not matter to them, often because they were driven by a sense of fear that pre-dated the pandemic. But now they’re on a quest to change that.

The pandemic is just one manifestation of the much broader trend towards mounting performance pressure in our global economy. Fear is a natural human reaction to a world of mounting performance pressure. But here’s the thing. We’ll be much better able to respond to the growing pressure if we can find something that excites and motivates us, rather than just pushing forward on a path that has little meaning.

And the paradox is that the same forces that are generating mounting performance pressure are also creating expanding opportunity. But we need to find ways to discover and focus on the opportunities that are most meaningful to us if we are going to overcome the pressure.

This applies to all of us, including those who are marginalized in our communities and struggling to stay alive, much less earn a decent living. We need to mobilize to create environments that will help all of us to find the motivation and resources to achieve impact that matters.

Bottom line

Long-term forces are making it more and more important for us to step back and reflect on our personal narrative so that we can focus more effectively on emerging opportunities that can help us achieve more meaningful impact. By framing these opportunities, we can draw out the passion of the explorer that will help us to address growing pressure and connect with others on the rewarding journey that awaits us. The pandemic is a significant near-term obstacle to be overcome, but it can become a catalyst for action if we stay focused on the opportunities ahead.

Category Archives: Community

Dec 22

4

The Present Is a Present

Nov 22

1

The Metapsychology of the Metaverse

Sep 22

0

Shaping Serendipity with Narratives

Jan 22

0

Increase the Power of Your Narratives

Dec 21

5

Seek the Gift

Jun 21

5

Cultivating Emotions Through Learning Platforms

May 21

0

Narratives Shape Our Emotions

Apr 21

3

Growth of Both

Apr 21

5

Growing Into Growth

Jan 21

2

Leveraging Longevity: Evolve Your Narrative

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